LinkedIn Ghostwriting
Most executives know LinkedIn matters and don't have three hours a week to prove it.
LinkedIn ghostwriting turns your expertise into posts that build your authority and reach the right people, proven at 148% more reach in a single month for one founder.
The Real Job
LinkedIn ghostwriting is writing the posts that build your authority on the platform, in your voice, so it reads like you wrote it even though you didn't have to. Not a content calendar full of generic advice, posts built from what you know and the way you say it.
This is the content half of LinkedIn, the posts that earn the attention. It's not the same as your profile, the static page someone lands on once they click through from a post. That's a different job, turning attention into conversations once it exists. Most people need both running together.
Get the voice wrong, and it doesn't matter how often you post. People can tell.
The Process
Before I write a word, I dig into what you know: the opinions, the war stories, the specific expertise that makes you worth following. Most ghostwriting fails here, producing generic advice anyone could have written.
That diagnosis is what makes the posts sound like you instead of a content mill.
Then I write the posts, in your voice, built from the expertise the diagnosis surfaced. Real opinions, specific stories, the kind of post that gets read past the first line instead of scrolled past.
Every post ships written to build authority and reach, not just to fill a calendar slot.
A posting schedule nobody checks on drifts back to generic within a month. So I track what matters: reach, engagement, and whether the right people are the ones responding.
I build the system once. It keeps running and reporting every month after.
The Approach
Every LinkedIn ghostwriter sells you a content calendar. A calendar full of generic advice gets scrolled past. A specific opinion in your voice gets read.
The Man + Machine Method splits the work on purpose.
I do the voice and expertise diagnosis myself, because what makes you worth following comes from real conversation, not a content template.
And I build the first draft of every post with AI, in your voice. But I edit it like the draft was never good enough on its own, because it wasn't.
Every post passes through a validation system before it ships, the same one that catches AI's tells before your network ever sees them.
The Receipts
LinkedIn reach in one month, from 139,527 to 346,001 impressions, on fewer posts.
Read the Case Study →Recurring email revenue from a creator's existing audience, with 1,700+ paying members.
Read the Case Study →Affiliate commissions from one funnel, with no existing audience and no product of their own.
Read the Case Study →First-page Google results in 14 weeks, from a single blog post and no organic traffic.
Read the Case Study →Wondering What's Included?
You bring the expertise. I bring the words that make people notice it.
Client Systems
I don't just write posts and disappear. I build the systems that keep the whole thing running and accountable.
That's:
This isn't theoretical. It's what runs my own agency.
One human and a stack of AI operate every page on this site, every email that goes out, and every report a client receives. The tools below are the exact systems doing it.
Client Notes
Incredible writer, highly recommend working with him. Goes above and beyond and always delivers 11/10 quality on time.
Scott D. ClaryFounder, Success Story Podcast
We liked the quality of work you produced, tone and voice were good, and we love the approach to content planning.
Parker MillerHead of Growth, Opus Clip
My go-to person for SEO content writing. I'm really pleased with the progress we've made. Excited to keep our collaboration going.
Kristy KuntzHead of SEO, PandaDoc
Work Samples
No signup required. These are the working systems, stripped down and put online for free.
Strips the AI tells out of a draft before your readers spot them.
Try for Free →17 proven formulas, zero "quick question" subject lines.
Try for Free →Maps your funnel in minutes and shows which stage is costing you.
Try for Free →Builds a properly sized banner for the profile the posts point back to.
Try for Free →Or read the case study for the LinkedIn work directly: the 148% reach jump in a single month.
Related Services
Posts earn the attention. Something else has to convert it once it arrives.
Verticals Served
I've worked across 30+ sectors in eight years and 300+ engagements. The pattern isn't the industry, it's the business model: online, service-based, or digital-product companies.
A few examples with real proof behind them:
Grew a founder's LinkedIn reach 148% in a single month, on fewer posts. The clearest LinkedIn proof on this page.
NordVPN, PandaDoc, Opus Clip, and Gorgias are among the SaaS teams I've written for, from consumer-facing to enterprise.
Turned existing audiences into recurring revenue and affiliate income without a traditional product or brand behind them.
The Honest Version
Good fit, usually:
Not a fit:
Still Have Questions?
Ready to Talk?
I work with a small number of clients at a time. It's me and a very small team, and I'd rather deliver excellent results for a few businesses than average results for many. That's also why I don't take endless strategy calls.
So the application asks a few questions first, to see whether we're a fit. If we are, you book a time and we go through your business properly. There's no hard sell on the call, because I've never needed one.
And if I can't help you, I'll point you toward whoever can. Either way, you'll leave with a clearer plan for building your presence than you walked in with.
You bring the expertise. I bring the words that make people notice it.