Turn Your Email List Into Recurring Revenue, Not Just Another Newsletter

The Real Job

What Email Copywriting Means

Email copywriting is the copy behind every message a list receives: the welcome sequence, the automated flow that fires when someone doesn't buy, the promotional campaign, the newsletter that gets opened. All of it built to move the reader toward a specific action, not just fill an inbox on schedule.

Most businesses treat email as an afterthought: a newsletter someone writes when there's time, sent to a list nobody's segmented, with no sequence doing the actual selling in the background.

That's the gap. A list is an asset sitting mostly unused. Email copywriting is what turns it into recurring revenue instead of an unsubscribe waiting to happen.

The Approach

The Man + Machine Method

Every email copywriter sells you their voice. Voice alone doesn't get a sequence opened three emails deep. Structure, timing, and a real reason to keep reading do.

The Man + Machine Method splits the work on purpose.

I do the list diagnosis and the sequence strategy myself, because knowing what a subscriber needs to hear next comes from research, not a template.

And I build the first draft of every email with AI, in your voice. But I edit it like the draft was never good enough on its own, because it wasn't.

Every email that ships passes through a validation system before it goes out, the same one that catches AI's tells before your subscribers ever see them.

Wondering What's Included?

What You Get When You Hire Me

• A real audit of your list and your current emails, so the first month isn't spent guessing
• The sequences your list is missing: welcome, nurture, win-back, promotional, built to the diagnosis
• Every email in your voice, not a generic sales voice bolted onto your brand
• Copy structured around one action per email, not a newsletter trying to do six things at once
• Every piece checked by the same validation system that runs on my own business
• A monthly report tied to opens, clicks, and revenue, not list size

Related Services

The Channels I Run Alongside Email

An email list rarely stands alone. It works alongside the other channels I run.

• Conversion copywriting for the pages the emails point back to, proven on a funnel that made $45,000 with no existing audience. See the full page →
• LinkedIn content and ghostwriting, proven at 148% more reach in a single month, on fewer posts. See the case study →
• AI SEO and search content, so there's a steady stream of new subscribers for the sequences to work on. See the full page →
• Fractional CMO, if the gap is bigger than one channel and you need someone running the whole function. See what that looks like →

The Honest Version

Who This Is (and Isn't) For

Good fit, usually:

• You have a list or an audience already, and it's getting an occasional newsletter instead of a real sequence
• You want recurring revenue from email, not a one-off promotional blast
• You want copy backed by a real diagnosis of what your list is missing, not a writer guessing at cadence
• You're past $1M in revenue and can commit to the sequences running long term, not a single campaign

Not a fit:

• You need deliverability infrastructure: sending domain setup, warmup, ESP migration. That's a real, separate discipline, and it's not this
• You want guaranteed open rates or revenue numbers. Too many variables sit outside the copy itself, and anyone who guarantees a number is lying
• You're earlier than $1M in revenue. The free tools below will serve you better right now than a retainer will