Marketing systems, built in public
Field notes from a one-person agency run on AI. The systems, the numbers behind them, and what actually converts.
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28 August 2026 GEO vs SEO: What Actually Changed, and What Didn't
GEO vs SEO, explained plainly. What changed when AI started answering questions directly, what stayed the same, and where AEO fits into both.
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24 August 2026 Brand Voice Guide: How to Build One (Free Template)
A brand voice guide needs specific rules, not adjectives. Here's the 9-part framework I use, real before-and-after examples, and a free downloadable template.
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21 August 2026 Claude Code for Growth Marketing: 5 Systems That Run Themselves
Claude code for growth marketing here runs as five separate systems, each with the real number behind it: inboxes, posts, images, and jobs.
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20 August 2026 The Five Free Marketing Skills for Claude Code I Use on Client Work
I released the five marketing skills for Claude Code I use on paid client work. Headlines, subject lines, landing pages, bullets and offers. Free, no email.
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18 August 2026 Editing Checklist: 25 Checks Before Anything Ships
An editing checklist that goes past grammar with the 25 checks I run on every client draft, from reading it aloud to fact-sourcing to AI-era tells.
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17 August 2026 What Hiring an Email Copywriter Actually Costs
What an email copywriter costs, from freelance per-email rates to agency retainers to an in-house salary, and where AI-assisted production changes the number.
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14 August 2026 Offer Creation Framework: From Service to Grand Slam
An offer creation framework turns a plain service into a named, priced offer in six steps, from the outcome to the guarantee.
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13 August 2026 How to Create an Irresistible Offer (Hormozi, Joyner, and What Works)
An irresistible offer runs on Hormozi's value equation and Mark Joyner's risk-reversal rule, plus a stack table that turns a feature list into real value.
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13 August 2026 LinkedIn Banner Size Is 1584 x 396 and Your Profile Photo Covers Part of It
LinkedIn banner size is 1584 x 396 pixels. Here is where your profile photo covers it, which numbers in the popular guides are wrong, and how to check before you upload.
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11 August 2026 Claude vs ChatGPT for Copywriting: A Working Copywriter's Verdict
Claude vs ChatGPT for copywriting, tested on three real briefs by a working copywriter instead of a generic benchmark.
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10 August 2026 How to Write a LinkedIn Post Using the SOAR, CLEAR, and PAIPS Formulas
How to write a LinkedIn post using three repeatable formulas: SOAR for story posts, CLEAR for hot takes, and PAIPS for how-to posts, each with a real example.
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7 August 2026 LinkedIn Hooks: 40 Examples That Stop the Scroll
LinkedIn hooks explained with 40 real examples by category, the data on which ones get comments, and how to turn one into a full post.
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6 August 2026 Lead Magnet Ideas for Coaches: 20 That Convert
Lead magnet ideas for coaches, sorted by the type of coach who needs them, plus why most generic checklists get ignored and what converts instead.
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3 August 2026 How to Write a Headline: The 16 Formulas That Still Work in 2026
How to write a headline that stops the scroll: the 16 formulas I run on every project, sorted by reader awareness and by page type, with real before-and-afters.
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31 July 2026 I Tested the Free Email Subject Line Testers With a Fake Line
An email subject line tester scored my meaningless subject line 91 and my real one 79. Here's how three testers, including CoSchedule, actually score.
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28 July 2026 Email Subject Lines (and the Anchor System Behind Every One I Send)
Email subject lines that get opened aren't luck. The anchor rule, 17 formulas, 100+ real examples, character limits by device, and the free tool that runs it for you.
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27 July 2026 The Welcome Email Sequence Mistake That Costs You Subscribers
The welcome email sequence mistake that costs you subscribers is timing. Here is the five-email map I build for clients and how to fix one that stalls.
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24 July 2026 AI Content Detector Accuracy Is Worse Than You Think
I ran 13 AI content detectors on camera against three controlled samples, then retested one a year later. Here's what caught AI and what didn't.
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23 July 2026 How I Use Claude Code for Marketing My Clients' Businesses
How I use Claude Code for marketing my clients' businesses: a three-layer system of directives, orchestration, and deterministic code behind the real architecture.
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22 July 2026 How to Fact-Check AI Content Before It Embarrasses You
How to fact check AI content before a made-up stat or fake citation ships to a client: the exact checklist I run, plus the receipts on what it costs.
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21 July 2026 How to Make AI Writing Sound More Human
Make AI writing sound more human by fixing sentence rhythm, not vocabulary. The six structural patterns that give AI away, and how to fix each one.
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19 July 2026 AI Words to Avoid (and What to Write Instead)
The ai words to avoid if you don't want to sound like a chatbot: delve, leverage, tapestry, and the rest of the graveyard, plus what to say instead.
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18 July 2026 Starting a Blog With Zero Authority and Publishing Every Number
Every marketing blog in 2026 tastes like the same ChatGPT pasta salad. I point the AI system I built at my own site and publish the traffic and rankings as they land.