Fractional CMO Services | Words Sounds Visuals

Q: How is this different from hiring an agency?

An agency assigns a team and an account manager who relays notes to the people doing the actual work. This is direct access to one person, on every channel, backed by eight years and 300+ client engagements.

Q: How much of my time does this take?

Very little. The diagnosis, the writing, and the systems are handled directly. The client reviews and approves. Most clients spend less time managing this than they spent managing the freelancers they had before.

Q: Do you replace my whole marketing function, or just add to it?

Depends on where the client is starting. Some have nothing and the function gets built from scratch. Others have an internal team and this plugs into whichever channel is the bottleneck. The month-one diagnosis shows which.

Q: Do you use AI to write my content?

Yes, for the first draft and the quality checks, openly. The judgment, the research, and the final edit are done by hand. Every piece runs through the same validation system used on this business before it reaches a client's audience.

The Real Job

What a Fractional CMO Does

A fractional CMO runs your marketing function part time, the way an in-house CMO would. Minus the recruiting cycle, the six-figure salary commitment, and the months it takes someone new to learn your business.

And you get one person accountable for the whole function: strategy, priorities, and the judgment to know which channel matters this month.

Most fractional CMOs stop there.

You get the deck, the roadmap, and a monthly check-in. Then you're the one hiring a copywriter, a designer, and an ads person to build what the deck describes.

The strategy was the easy part.

The department you still have to assemble is the hard part, and most fractional CMO contracts leave that part to you.

I don't stop at the deck.

I write the emails.
I build the pages.
I run the content calendar.
I wire the systems that keep it all moving without you babysitting it.

So you get the strategy and the department's actual output, from one person instead of a headcount plan.

But that only works because of where the work gets done, because I split it between judgment and machines.

The diagnosis, the positioning, and the taste are mine, built on eight years and 300+ client engagements. And the drafts, the quality checks, and the publishing belong to a stack of AI I've spent two years developing and running on my own business first.

Because one human and a stack of AI run this entire website, from the blog to the free tools below. Consider it the working demo of what your marketing function would run on.

The Process

How It Works

Step 1

Diagnose

Growth stalls in one place at a time. Before I write a word, I find where your funnel is leaking: nobody knows you exist, people know you but don't buy, or they buy and delivery eats your week.

Every fix after this depends on getting this part right, and most marketing hires skip it entirely.

Step 2

Build

Then I build whatever the bottleneck needs: the content and pages that turn strangers into a list, the emails that keep leads warm, the offer and sales copy that make yes the easy answer, or all three at once.

Everything ships in your voice, built on the research from step one.

Step 3

Run

A project ends. A department keeps going.

So I wire what we build into systems that keep running on their own: follow-ups that fire without a reminder, content that publishes on schedule, reports that show up whether or not anyone asks.

I build it once. It works every month after.

The Approach

The Man + Machine Method

Every fractional CMO sells you their judgment. Most of them then spend that judgment on tasks a machine could do faster, which is why you're paying senior rates for a first draft.

The Man + Machine Method splits the work on purpose.

AI is the multiplier: it drafts, it checks facts, it publishes, it never gets tired on a Friday.

The judgment built across 300+ client engagements is the number the multiplier gets applied to, and that part stays human.

A multiplier applied to a bad decision just makes a bigger bad decision faster.

In practice: I research your market and your buyers myself.

I build the first draft of everything with AI, in your voice. Then I edit it like the draft was never good enough on its own, because it wasn't.

Every piece of copy that ships passes through a validation system before it reaches your audience, the same one that catches AI's tells before your customers do.

That system is free to try below, because it's easier to show you than explain it.

The Receipts

Results I've Gotten for Clients

$32K/mo

Recurring email revenue from a creator's existing audience, with 1,700+ paying members.

Read the Case Study →

$45,000

Affiliate commissions from one funnel, with no existing audience and no product of their own.

Read the Case Study →

+148%

LinkedIn reach in one month, from 139K to 346K impressions, on fewer posts.

Read the Case Study →

0 to 231

First-page search results in 14 weeks, from a single blog post and no organic traffic.

Read the Case Study →

See All Case Studies

Wondering What's Included?

What You Get When You Hire Me

A real diagnosis of your funnel before anything gets written, so the first month isn't spent guessing
Content across whichever channels the diagnosis points to: email, LinkedIn, web and sales pages, cold outreach, blog and search content
Every piece of copy in your voice, not a generic AI voice, checked by the same validation system that runs on my own business
The systems wired in behind the content: automated follow-ups, scheduled publishing, reporting that shows up without being chased
Direct access to me. No account manager relaying your notes to someone else who does the actual work
A monthly report tied to what moved (replies, revenue, search visibility, whatever the bottleneck was), not a vanity-metrics deck

Apply to Work With Me

You bring the business. I bring the department.

Client Systems

The Infrastructure Behind the Content

I don't just write content and leave. I build the infrastructure that keeps it running after I stop typing for the day.

That's:

Follow-up sequences that fire without you remembering to send them
Fact-checking that catches a wrong claim before a client or a prospect does
A copy-cleaning pass that strips out the tells that make people stop reading, the same pass every piece of your content runs through before it ships
Publishing that happens on schedule whether or not anyone logged in that day

This isn't theoretical. It's what runs my own agency.

One human and a stack of AI operate every page on this site, every email that goes out, and every report a client receives. The tools below are the exact systems doing it.

Work Samples

Try the Systems Yourself

No signup required. These are the working systems, stripped down and put online for free.

Copy Cleaner

Strips the AI tells out of a draft before your readers spot them.

Try for Free →

Funnel Planner

Maps your funnel in minutes and shows which stage is costing you.

Try for Free →

Subject Lines

17 proven formulas, zero "quick question" subject lines.

Try for Free →

Fact Checker

Verifies every claim and link before you hit publish.

Try for Free →

Or read the case studies for the channel work: email systems, funnels with no existing audience, LinkedIn, and search content.

Related Services

The Channels I Run as Your Fractional CMO

I run whichever channel your bottleneck sits in, not just the one I'm best known for.

Conversion copywriting for the pages and offers that turn traffic into buyers, proven on a funnel that made $45,000 with no existing audience. See the case study →
Email systems that turn an audience you already have into recurring revenue, proven at $32K a month for one creator. See the case study →
LinkedIn content and ghostwriting, proven at 148% more reach in a single month, on fewer posts. See the case study →
Search content and SEO, proven at 0 to 231 first-page results in 14 weeks from a standing start. See the case study →

Verticals Served

Who This Works For

I've worked across 30+ sectors in eight years and 300+ engagements. The pattern isn't the industry, it's the business model: online, service-based, or digital-product companies. I don't do much brick-and-mortar or heavy e-commerce.

A few examples with real proof behind them:

SaaS

NordVPN, PandaDoc, Opus Clip, and Gorgias are among the SaaS teams I've written for, from consumer-facing to enterprise.

Medtech and Healthcare Marketing

Built the content engine behind MarketCraft's 0-to-231 search result run and its LinkedIn growth.

Creator-Led Businesses

Turned existing audiences into recurring revenue and affiliate income without a traditional product or brand behind them.

The Honest Version

Who This Is (and Isn't) For

A good fit, usually:

You've outgrown ad-hoc freelancers, but a full-time senior hire is more commitment than the stage calls for
Marketing has no single owner right now, and priorities reset every time someone new weighs in
You have budget to grow but nobody turning it into an actual plan and the work to execute it
You want direct access to the person doing the work, not a team you have to manage yourself

Not a fit:

You're earlier than $1M in revenue. The free tools below will serve you better right now than a retainer will
You want someone to manage a bench of freelancers on your behalf with no strategic ownership. That's a project-manager role, and it's not this
You need a full executive physically in the room daily. A fractional engagement is deliberately part time

Still Have Questions?

Frequently Asked Questions

What does a fractional CMO do, day to day?

Sets the marketing strategy and priorities, the way a full-time CMO would, then executes against it. In my case that means I also write the content and build the systems myself, instead of handing you a plan and leaving you to staff it.

How is this different from hiring an agency?

An agency assigns you a team and an account manager who relays your notes to the people doing the actual work. You get me directly, on every channel, with eight years and 300+ client engagements behind the judgment calls.

What's the difference between a fractional CMO and a full-time CMO?

A full-time CMO means a six-figure salary, benefits, and months of recruiting and onboarding before they're productive. A fractional CMO gets you the same strategic leadership starting the week you sign, sized to the hours your business actually needs right now.

How much does a fractional CMO cost?

Across the market, fractional CMOs typically run anywhere from a few thousand dollars a month to $15,000 or more, depending on hours, scope, and how senior the person is. Some bill hourly, some as a flat monthly retainer. There's no set price on this page because scope varies too much to quote blind. The application walks through your specifics before any number comes up.

How much of my time does this take?

Very little. I run the diagnosis, the writing, and the systems. You review and approve. Most clients spend less time managing this than they spent managing the freelancers they had before.

Do you replace my whole marketing function, or just add to it?

Depends on where you're starting. Some clients have nothing and I build the function from scratch. Others have an internal team and I plug into whichever channel is the bottleneck. The diagnosis in month one tells us which.

How fast do results show up?

Depends on the channel. Email and LinkedIn work can move in weeks, because the audience already exists. Search content compounds over months, the way the 0-to-231 case study did over 14 weeks. I'll tell you honestly which one your situation is before we start, not after.

Do you use AI to write my content?

Yes, for the first draft and the quality checks, and I say so openly. The judgment, the research, and the final edit are mine. Every piece runs through the same validation system I use on my own business before it reaches your audience.

Ready to Talk?

See If You Qualify

I work with a small number of clients at a time. It's me and a very small team, and I'd rather deliver excellent results for a few businesses than average results for many. That's also why I don't take endless strategy calls.

So the application asks a few questions first, to see whether we're a fit. If we are, you book a time and we go through your business properly. There's no hard sell on the call, because I've never needed one.

And if I can't help you, I'll point you toward whoever can. Either way, you'll leave with a clearer plan for growing your business than you walked in with.

Apply to Work With Me

You bring the numbers. I bring the diagnosis.