One carousel beat four months of everything else
On 9 September I wrote a carousel about John Brown, the CEO who took Stryker from $17 million to $4.3 billion over 27 years.
Inside a day it had 113 reactions. A week later it had 218 reactions and 10 comments, and it was still climbing.
That number only means something next to a baseline, and I keep one. Every post I have written for Omar since May sits in a tracked sheet, so I know the typical one earns 17.5 reactions and the best one before this earned 98.
So this carousel did more than twelve times a normal post, and it more than doubled the previous ceiling. The comments came from people who had actually been there: the man who ran finance at Stryker Spine and presented to Brown, and others who worked under him.
The post on Omar's profile, one day after publishing, at 113 reactions. It kept climbing all week, to 218.
The shape that keeps winning
Every top post on Omar's profile has the same shape: one named operator, one number that sounds impossible, and the rules behind it in their own words, with no lesson tacked on at the end.
The subject might be a training programme that produced more medtech CEOs than any business school, or the three companies that invented billion-dollar categories. Either way, the shape holds.
The reason he can run it and his competitors cannot is the archive underneath it: 380 podcast episodes and hundreds of recorded calls with the people who did the thing. No one else has that tape.