Case Study — SEO & Content
When we started in May, marketcraft.ai had one blog post and no organic search traffic. Fourteen weeks later, the blog had ranked on the first page of Google for 231 different medtech searches, and its monthly search impressions had grown to over 10,600, up from 1,221 at the start.
MarketCraft is a marketing agency for medtech and life sciences companies.
When we started, their website had one blog post and zero organic search traffic.
Not low traffic. None.
Google had almost nothing from them to show.
Fourteen weeks later, marketcraft.ai had ranked on the first page of Google for 231 different searches, from acquisition news to "medtech marketing agency" searches.
Here is how the blog got built.
Medtech buyers search like everyone else.
They look up acquisitions, FDA clearances, go-to-market strategy, and the agencies who do this kind of work.
Most agencies in the space publish generic content, or nothing at all.
So the opening was wide.
Omar put it plainly on an early call. He wanted anyone who thought about anything in medtech to land on MarketCraft.
The blog is how you win that, one search at a time.
Anyone can publish blog posts. Few of them rank.
The difference is the system underneath.
We built the content around what medtech founders and executives type into Google.
Every post targets a search with real volume and a realistic chance to rank.
Omar hosts The State of MedTech, 380 episodes of interviews with the biggest names in the industry.
We mine that archive for real quotes, real stories, and real angles.
So the posts read like they came from an insider, because the source material did.
Output went from 8 posts in May to 17 in June.
The more the engine runs, the more search real estate it takes.
Search impressions grew faster than the post count, which is the signal the system is working.
In its first fourteen weeks, the blog reached Google's first page for 231 different searches, up from 23 at the end of its first month.
Fifty-seven of those sat in the top three results.
These are a few of them:
Thirty-eight different pages held a first-page spot for at least one search.
The acquisition and exit stories tend to rank fastest, often within days of going live.
And the engine hasn't slowed. Thirty-one new pages entered search for the first time in July alone, and nineteen of them are already averaging first-page positions.
Average position and click-through rate kept falling through July, the same pattern that started in June.
That's what happens when a growing share of the site's pages are brand new.
Every post enters low and climbs as it earns trust, and between June and July, dozens of new pages were still working through that climb.
Clicks are up 76% since the blog launched. But from June to July, they held roughly flat, even as impressions and rankings kept climbing.
That's the honest read on this phase: the blog is winning visibility faster than it's winning clicks. Turning more of those 231 rankings into visits, not just adding more of them, is the next stage of the work.
One more signal worth watching.
The site now gets visits from AI assistants, readers arriving from tools like ChatGPT, Gemini and Perplexity citing MarketCraft.
It's small so far, seven sessions since launch, but it points at where medtech buyers search next.
The clearest signal, though, is what organic visitors do once they land.
They engage 41% more than the rest of the site's traffic, and stay 19% longer per visit.
Rankings get people to the page. This is proof the content is landing with the right people once they're there.
All figures from Google Search Console, the site's own data, through Aug 9, 2026.
The blog is one half of the MarketCraft engagement.
On LinkedIn, we grew the founder's reach 148% in a single month, on fewer posts.
The two channels feed each other, and both compound.
SEO is the compounding bet. It's also the patient one.
The first few weeks looked like nothing was happening, because from the outside, nothing was.
The pages were going live and getting indexed.
By June they were ranking.
This is what the first three months of a real content engine looks like, and it keeps building from here.
B2B founders and agencies in technical categories who want to own how their market searches
Companies sitting on real expertise, a podcast, a body of research, or deep domain knowledge, that never becomes content
Businesses with a new or thin website that need a search presence built from the ground up
Founders who want compounding organic traffic instead of renting every click through ads
I'm Frederik, a conversion copywriter and content strategist.
I build content systems that put a company's expertise in front of the people searching for it.
Most businesses have the knowledge and none of the system that turns it into search rankings. So I build the engine, the keyword strategy, the writing, and the cadence, run as one operation.
I work on a retainer basis, because SEO compounds over time. That's also why my availability is limited.
If you want to own how your market searches, and you're starting from little or nothing, let's talk.
We'll look at your site, your expertise, and what a real content engine could rank you for. If it makes sense to work together, we'll know by the end of the call.
Book Your 20-Minute Strategy CallI take on one to two new clients per month, on a retainer basis.
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