Generative Engine Optimization Agency

The Real Job

What Generative Engine Optimization Means

Generative engine optimization, GEO, is the practice of building a business's presence broadly enough that AI models cite it as a source when generating an answer, not once, but reliably, across the different ways a question gets asked.

Where answer engine optimization structures one piece of content to be the exact quote a model picks, GEO builds the wider footprint that gets a business considered as a source in the first place: real mentions across the web, clear entity signals, structured content a model can retrieve and trust.

It's a breadth game, not a precision game.

The Distinction

Three Related Jobs, Not One

AI SEO is the umbrella: getting a business found anywhere across AI-generated answers.

Answer engine optimization is the narrow tactic: structuring one piece of content to be the exact quote a model picks.

Generative engine optimization is the wide tactic: building enough real presence, mentions, and entity clarity that a model treats a business as a trustworthy source across many answers, not just one.

Most businesses need both the narrow and the wide version running together. AEO wins the specific question. GEO makes sure the business is even in the running to begin with.

The Process

How It Works

Step 1

Audit

Before anything gets built, I check where a business already gets mentioned, or doesn't, across the sources AI models pull from: press, roundup articles, forums, and the business's own entity signals across the web.

Most businesses have never checked. The gap between real presence and assumed presence is usually the whole opportunity.

Step 2

Build

Then I build the footprint: getting named in the roundups and lists AI models already treat as trustworthy, cleaning up entity clarity so a business's information is consistent everywhere it appears, and engaging honestly in the communities, Reddit chief among them, that carry real weight with these models.

None of it is content rewritten in isolation. It's presence built across the places these models look.

Step 3

Track and Run

Citations don't show up in Google Search Console. So I track them separately, the same tracker MarketCraft runs monthly against ChatGPT and Perplexity.

I build the system once. It keeps reporting every month after.

The Approach

The Man + Machine Method

Every GEO agency sells you a five-layer framework and a stack of jargon. Frameworks don't earn a mention. Real, specific presence does.

The Man + Machine Method splits the work on purpose.

AI handles the scale: tracking mentions, monitoring citations, flagging where a business's information is inconsistent across the web.

And I handle the judgment: which mentions are worth chasing, which communities are worth engaging honestly, and which entity fixes move the needle instead of just looking thorough on a report.

Every piece of content that ships still passes through a validation system before it goes out, the same one that catches AI's tells before your customers, or a language model, ever sees them.

The Receipts

Results I've Gotten for Clients

0 to 231

First-page Google results in 14 weeks, from a single blog post and no organic traffic.

Read the Case Study →

$32K/mo

Recurring email revenue from a creator's existing audience, with 1,700+ paying members.

Read the Case Study →

$45,000

Affiliate commissions from one funnel, with no existing audience and no product of their own.

Read the Case Study →

+148%

LinkedIn reach in one month, from 139K to 346K impressions, on fewer posts.

Read the Case Study →

See All Case Studies

Wondering What's Included?

What You Get When You Hire Me

A real audit of where your business is (and isn't) mentioned across the sources AI models pull from
Entity clarity work: consistent, structured information about your business across the web
A real plan for earned mentions, roundups, and community presence, not a checklist you're handed to execute yourself
An AI visibility tracker, the same one MarketCraft uses, monitoring what ChatGPT and Perplexity say about you every month
Every piece of content checked by the same validation system that runs on my own business
A monthly report tied to citations and mentions, not vanity traffic numbers

Apply to Work With Me

You bring the business. I bring the visibility.

Client Systems

The Infrastructure Behind the Content

I don't just chase mentions and disappear. I build the systems that keep tracking whether they're working.

That's:

An AI visibility tracker that checks what ChatGPT and Perplexity say about you, monthly, not once
Fact-checking that catches a wrong claim before an AI model repeats it back to a prospect
A copy-cleaning pass that strips out the tells that make content forgettable, the same pass every piece runs through before it ships
Publishing that happens on schedule whether or not anyone logged in that day

This isn't theoretical. It's what runs my own agency.

One human and a stack of AI operate every page on this site, every email that goes out, and every report a client receives. The tools below are the exact systems doing it.

Client Notes

Not to Brag, But…

My go-to person for SEO content writing. I'm really pleased with the progress we've made. Excited to keep our collaboration going.

Kristy Kuntz

Head of SEO, PandaDoc

Incredible writer, highly recommend working with him. Goes above and beyond and always delivers 11/10 quality on time.

Scott D. Clary

Founder, Success Story Podcast

We liked the quality of work you produced, tone and voice were good, and we love the approach to content planning.

Parker Miller

Head of Growth, Opus Clip

Work Samples

Try the Systems Yourself

No signup required. These are the working systems, stripped down and put online for free.

Copy Cleaner

Strips the AI tells out of a draft before your readers, or a language model, spot them.

Try for Free →

Fact Checker

Verifies every claim and link before you hit publish.

Try for Free →

Funnel Planner

Maps your funnel in minutes and shows which stage is costing you.

Try for Free →

Subject Lines

17 proven formulas, zero "quick question" subject lines.

Try for Free →

Or read the case study for the search work directly: the 0-to-231 first-page result run.

Related Services

The Channels I Run Alongside GEO

Building real presence rarely stands alone. It works alongside the other channels I run.

AI SEO more broadly: the full-funnel work of getting found across every AI surface. See the full page →
Answer engine optimization, the narrow tactic that wins the specific question once you're in the running. See the full page →
Fractional CMO, if the gap is bigger than one channel and you need someone running the whole function. See what that looks like →
Conversion copywriting for the pages that turn an AI-referred visitor into a buyer once they click through. See the case study →

Verticals Served

Who This Works For

I've worked across 30+ sectors in eight years and 300+ engagements. The pattern isn't the industry, it's the business model: online, service-based, or digital-product companies.

A few examples with real proof behind them:

SaaS

NordVPN, PandaDoc, Opus Clip, and Gorgias are among the SaaS teams I've written for, from consumer-facing to enterprise.

Medtech and Healthcare Marketing

Built the content engine behind MarketCraft's 0-to-231 search result run, the clearest proof on this page.

Creator-Led Businesses

Turned existing audiences into recurring revenue and affiliate income without a traditional product or brand behind them.

The Honest Version

Who This Is (and Isn't) For

Good fit, usually:

You have real expertise or a real track record, but it isn't reflected anywhere AI models would find and trust it
You're willing to invest in presence that compounds over months, not a one-time push for instant citations
You want the entity work and the mention-building run together, not handed off as separate vendors
You're past $1M in revenue and can commit to an ongoing system, not a single press release

Not a fit:

You want guaranteed citations. Nobody can promise that, and anyone who does is lying
You want a checklist handed off to your own team to execute. I run the work, not a punch list someone else implements
You're earlier than $1M in revenue. The free tools below will serve you better right now than a retainer will

Still Have Questions?

Frequently Asked Questions

What is generative engine optimization?

The practice of building enough real presence, mentions, and entity clarity that AI models treat a business as a trustworthy source and cite it across the different ways a question gets asked. It's broader and slower-moving than answer engine optimization, which targets one specific quote.

How is GEO different from AEO?

AEO structures a single piece of content to be the exact answer a model picks for one question. GEO builds the wider footprint, mentions, entity signals, community presence, that gets a business considered as a trustworthy source in the first place. Most businesses need both.

How is GEO different from AI SEO generally?

AI SEO is the umbrella term for getting found anywhere across AI-generated answers. GEO is the specific discipline inside that focused on breadth of citation and source trust, as opposed to AEO's focus on winning one exact answer.

Does this include digital PR and getting mentioned in roundups or lists?

Yes. That's a real part of the work, not an add-on. AI models weigh real, earned mentions heavily, and getting named in the lists and roundups they already trust is one of the more direct ways to build citation-worthy presence.

How much does GEO cost?

Across the market, GEO work typically runs a few thousand dollars a month upward, similar in scope to a content or digital PR retainer. There's no set price on this page because scope depends on how much existing presence there is to build from.

How long until I see results?

Longer than AEO, usually. Earned mentions and entity signals compound over months, not weeks, the way the 0-to-231 Google case study built over 14 weeks. What timeline applies gets said honestly before the work starts.

Can you guarantee my business gets cited by AI models?

No, and anyone who guarantees a citation is lying to you. Nobody controls what a model decides to trust and repeat. What's controllable is whether the real-world presence exists for it to find.

Ready to Talk?

See If You Qualify

I work with a small number of clients at a time. It's me and a very small team, and I'd rather deliver excellent results for a few businesses than average results for many. That's also why I don't take endless strategy calls.

So the application asks a few questions first, to see whether we're a fit. If we are, you book a time and we go through your business properly. There's no hard sell on the call, because I've never needed one.

And if I can't help you, I'll point you toward whoever can. Either way, you'll leave with a clearer plan for getting found than you walked in with.

Apply to Work With Me

You bring the business. I bring the visibility.