Be the Answer AI Tools Give, Not Just Another Result They Consider

The Distinction

A Narrower Job Than It Sounds

Traditional SEO gets a page shown on a results page.

AI SEO is the umbrella term for the whole shift: getting a business visible anywhere inside AI-generated answers.

AEO is the specific, tactical layer inside that: structuring individual pieces of content so a model can lift them word for word into its answer.

So the skill is more editorial than technical. Clear, direct, self-contained answers to real questions, each one able to stand alone if a model quotes only that paragraph.

The technical foundation still matters too: structured data, entity clarity, a site put together well enough for a model to parse. I handle that as part of the work, with AI running the audit and markup grunt work so more time goes into the content itself.

The Approach

The Man + Machine Method

Every AEO agency sells you a checklist: add schema, write FAQs, done. Checklists don't get quoted. Specific, well-structured answers do.

The Man + Machine Method splits the work on purpose.

The technical audit and markup run fast, because AI does most of the grunt work there.

And I research your market and your buyers myself, because the questions worth answering come from real conversations, not a keyword tool.

I build the first draft of everything with AI, in your voice. But I edit it like the draft was never good enough on its own, because it wasn't.

Every piece passes through a validation system before it ships, the same one that catches AI's tells before your customers, or a language model, ever sees them.

Wondering What's Included?

What You Get When You Hire Me

• A real audit of your content against the questions your buyers ask, plus the technical foundation, entity clarity, behind it
• Answer-first rewrites: self-contained paragraphs and FAQ content structured to be lifted whole into an AI answer
• Structured data implementation, done fast because AI runs the technical grunt work
• An AI visibility tracker, the same one MarketCraft uses, monitoring what ChatGPT and Perplexity say about you every month
• Every piece checked by the same validation system that runs on my own business
• A monthly report tied to citations and search visibility, not vanity traffic numbers

Related Services

The Channels I Run Alongside AEO

AEO is the narrow, tactical layer. Most businesses need at least one other channel running alongside it.

• AI SEO more broadly: the full-funnel work of getting found across every AI surface, not just structured for direct citation. See the full page →
• Conversion copywriting for the pages that turn an AI-referred visitor into a buyer once they click through. See the case study →
• Email systems that turn first-time visitors, however they found you, into recurring revenue. See the case study →
• Fractional CMO, if the gap is bigger than one channel and you need someone running the whole function. See what that looks like →

The Honest Version

Who This Is (and Isn't) For

Good fit, usually:

• You have real expertise or a real body of work, but none of it is structured to be quoted back by an AI tool
• Your buyers ask specific, narrow questions before they buy, the kind an answer engine tries to resolve in one shot
• You want the technical and editorial work done together, not handed off as a checklist for your team to execute
• You're past $1M in revenue and can commit to an ongoing content system, not a one-off FAQ page

Not a fit:

• You want guaranteed placement inside a specific AI answer. Nobody can promise that, and anyone who does is lying
• You want a checklist handed off to your own team to execute. I run the work, not a punch list someone else implements
• You're earlier than $1M in revenue. The free tools below will serve you better right now than a retainer will