About

Hi, I'm Frederik

One human, a sharp assistant, and a stack of AI trained on eight years of B2B marketing. That's the whole agency, and it's the reason your project moves at the pace of a team.

Why you can't see it yourself

Most of the people who find me already know something in their marketing is broken. They just can't see which part, because they're inside it every day.

It's proximity. You've been looking at the same funnel for two years, and whatever is wrong with it became part of the furniture a long time ago.

So the first thing I do is look at it from the outside and tell you what I see.

8Years in B2B Marketing

300+Clients Served

100%Job Success Score

I had a team of ten. Then ChatGPT happened.

In 2023 I ran a content team of ten writers. Within a year that team was one person, and the person was me.

I could have taken that as bad news. Instead I spent the next two years learning to do the work of ten with a stack of AI, and finding out exactly where the machines fall over.

They fall over in the same place every time. A model will hand you something competent and forgettable, and if you can't tell the difference, you'll publish it. That's why most AI marketing reads the way it does.

The problem was never the tool. It's that someone who doesn't write for a living can't tell a good draft from a bad one, so they can't steer the model toward the good one.

I've been calling this the age of discernment for a while now. Knowing what to ask for, and being able to judge what comes back, is the whole job.

What that means for your project

The machines carry the volume: research, first drafts, publishing, reporting, all the parts that used to eat a week. I carry the judgment, which is the part that decides whether any of it works.

So you get the output of a full team at the pace and price of a small one. And every lesson from three hundred-odd engagements goes into your project, because the same system that writes for you has already written for everyone before you.

The receipts

I've got eight years in B2B marketing behind me and more than 300 clients, from solo consultants to NordVPN, PandaDoc and Opus Clip. The job success score across all of it is 100%.

More usefully, here's what the work has done lately:

$32,000 a month in recurring revenue, built from a creator's email list
$45,000 in six months from a list with no social presence and no product
148% more LinkedIn reach in a single month, on fewer posts
Zero to 231 first-page Google rankings in 14 weeks

I came to this from psychology rather than marketing, which explains more about how I work than my CV does. Before that I was in a band and needed a job I could do on the road. Copywriting was the job that travelled.

I write about how all of it works on the blog, and I give away the tools I built for myself on the free tools page.

No theory without receipts.

Elsewhere

Where else you'll find me

I work in public on LinkedIn and YouTube, mostly showing the parts other people keep quiet. And the Upwork profile is where the client count and the job success score live, so you can check the receipts yourself rather than taking my word for them.

Think we'd work well together?

Tell me what you're trying to fix or grow. If it's a fit, we'll book a call. If it isn't, I'll point you at the tool or the post that solves it instead.

Apply to Work With Me

Takes about a minute. No pitch deck, no discovery maze.