The same work sells for two thousand or twenty depending on how it arrives

A price with no offer built around it gives the buyer one figure and nothing to weigh it against, so the only move left to them is asking whether you can do it cheaper.

Give this what you sell, who it is for and what you charge, and it returns the built version. Promise, named mechanism, value stack, guarantee, bonuses and the anchor the price gets read against.

• Why naming the mechanism makes the same method sound like yours instead of everyone's
• The guarantee that removes the risk they are sitting on, rather than the one you assume
• What to anchor the price against when there is no competitor to compare you to
• The reason a stacked offer survives a procurement conversation that a bare price does not
• Which bonus raises the value and which one signals the core thing is thin
• How to price the same delivery three ways and let the buyer choose the expensive one

I built the offer that turned a creator's audience into $32,000 a month in recurring subscription revenue across 1,700 paying members.