The Headline Writer box, a vintage product package with a 1950s newsboy holding up a newspaper

For the page that is finished except for the line at the top

16 headlines for the page you have already written

Eight out of ten people read the headline and nothing else, so it is a strange line to leave until you are tired.

Ask a model for headlines and it hands you the same sentence with the adjectives moved, because nothing told it which lever it was supposed to pull.

This runs 16 formulas that have each already worked somewhere, one headline per formula, so the options genuinely disagree and the strongest is obvious side by side.

  • The anchor a headline needs before it is allowed to be clever
  • Why stating the result flatly beats the clever line more often than clever people enjoy hearing
  • The four triggers a line has to clear before it earns the next five seconds
  • Which formula to use when your reader has never heard of you and has no shelf to file you on
  • The formula that works by naming the enemy instead of the benefit
  • How to tell a headline that opens a loop from one that just withholds the point

I've spent eight years writing pages that had to convert, including conversion copy for NordVPN, PandaDoc and OpusClip, and a standing start to 231 first-page Google rankings in 14 weeks.

Headline Writer Free

Paste your topic and get 16 headlines, each built on a different proven formula.


Want to keep going?

That's your free run. Drop your email for three more a day, and I'll send you the installable prompt so you can run this any time.

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Your 16 headlines

Each one runs on a different proven formula. Copy the ones that fit and test the rest.

Rather install it than paste every time?

Get the Headline Writer as a prompt you install once. It runs in Claude or ChatGPT, on any page, ad, email, or post, for as long as you write copy.

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