Do you go to work with a top hat, monocle, and cane?
That’s because you don’t have a monopoly, which means you have competition.
Competitors can be super annoying, but they can also be incredibly useful.
Competitors are useful because they’ll do much of the legwork for you. Since you’re targeting the same audience, you might as well let them do the heavy lifting.
So sit back and relax while they…
– Research what your potential customers want
– Create content to meet those demands
– Make hilarious mistakes you can joke about with your friends
But whether your competitors’ marketing strategy is working or bombing, you should take notes.
Look at their web copy, SEO scores, blog content, social media posts, email newsletters, landing pages, lead magnets, paid ads, infographics, videos, and whatever else you can find.
Identify their strengths and weaknesses so you know how to beat them.