Claudiu Jojatu is a digital strategist, podcast host, amateur racecar driver, and the founder and CEO of the Milk & Cookies Studio. He’s also taught a course on advertising campaigns at the University of Bucharest and runs Viața de Freelancer, which is the largest freelance community in Romania. We talk about how to create a marketing strategy, how to minimize risk by testing your assumptions, how BS harms the marketing industry, how to build discipline, and much more.